MTS Seating: Case Study

MTS Seating is the leading manufacturer of steel-framed seating for the hospitality industry. But even though the company enjoys excellent relationships with its two main market channels, interior designers and food-service distribution, research indicated that brand perception was one of an old-line manufacturer, in rusty old plants in southern Michigan. It was time to change.

In reality, MTS’ ability to work collaboratively with customers and create custom products is unmatched in the industry. Their breadth of product is unmatched, their US-based manufacturing is unmatched, but how do you change the perception of interior designers and executive suite members of the world’s leading hotel flags that MTS is THE leader in innovation and quality? Click on this link to find out how MTS was rebranded and embraced The Art of Seating.